Jarrett Coger

About

They call it random. I call it range.

People look at my path and call it random. Finance degree. Teaching. Student services. An MBA. Half a doctorate. Product. Design. Music production. I call it range, and there's one thread through all of it: I get curious, I get obsessed, and I build.

Today I run Dyno Labs, my product practice, with clients like a personal-chef startup, an invoicing fintech, a permitting platform, and a venture fund raising its next fund. The roster makes the same argument my path does. I work the same way with each: find the strategy first, then design and build it myself, so nothing gets lost between the thinking and the shipping.

Every chapter of that "random" history shows up in the work.

The finance brain

The finance brain is why I love data. I never became a data analyst because I didn't want to hand-write the plumbing. Then the tools caught up. Now I build the pipelines: an AI menu operations system that composes recipes, verifies nutrition against USDA data, and ships a 62-dish monthly menu in a day instead of weeks.

AI menu operations pipeline

The teaching years

The teaching years are why I think in systems. That's not a figure of speech: I taught design, wrote curriculum, ran student services, and went halfway through a doctorate in educational leadership before tech won. Curriculum design and design systems are the same job: structure an experience so someone else can move through it without you in the room. That instinct built Livin's design system, from Figma into production code.

Livin's design system

The product years

The product years are why I argue with briefs. At Greenlight I killed a feature-parity brief and got leadership behind a financial literacy game instead, and kids who finished even one lesson created savings goals at 5.4× the rate of kids who didn't. Then I made the arguing the job: as a design director I rebuilt how we scoped work, so every project started with the real problem instead of a hi-fi mockup.

Level Up · 5.4× goal creation

The student services years

The student services years are why Valet, the AI gifting app I built solo, models real people instead of occasions. Sit across from enough students and you learn how much of a person lives in the details. People don't buy gifts for dates on a calendar. They buy them for humans they know.

Valet

The music

And the music is why the craft matters. Rhythm shows up in how I write, how I design, how a flow feels.

The writing
This spring I rebuilt my whole workflow around AI tooling, and I'm having a blast. Every hat up top is mine to wear at once now, right at my desk, and ideas I've carried for years ship in days.
  • Claude Code logo

    Claude Code

    Main coding tool. Most implementation work starts and ends here.

  • Figma logo

    Figma

    Where the systems get designed.

  • Notion logo

    Notion

    Knowledge base and the hub for everything.

  • Codex logo

    Codex

    A second coding agent for fresh passes, verification, and model routing.

  • Next.js logo

    Next.js

    The framework I build sites on.

  • Sanity logo

    Sanity

    Primary CMS anytime I control the build.

  • Paper logo

    Paper

    Design-to-code, fast.

  • Vercel

    Where the sites and agent surfaces deploy.

  • TypeScript

    The contract layer for product code and agent-written code.

Atlanta based. Shipping every day.